What's so appealing about reading modern romance novels?

Honestly, I don't understand it. I'm a young woman, right in the target range for romance novels, and I find them dull as hell. Most of them seem to be written with lousy prose, the plots are cliche and predictable, and it's all covered with a huge layer of sap. Yet romances are incredibly popular, and whenever I come on here, everyone seems to be wanting recommendations for romance novels. What is it that you guys see in this genre?